Marketing Campaign, Target sites? Options

Hey guys, I'm currently looking for ways to advertise to increase traffic to SM.
I've used google adword, but would like to see other option as well.

I'm interested to find high traffic site with targeted audience for SM where I can purchase a paid ad space. I'd purchase ad on occultforums.com but too bad they dont offer space for this.

I'd be appreciate and be grateful if you can point me to a large magic, occult and spirituality oriented site and community for this purpose. Online and offline ads. Is there any big occult magazine in the US and UK? Url pls?

Thanks in advance (IMG:style_emoticons/default/smile.gif)

Hi Anderlin,
I haven't look at direct mail and press release option since english is my second language and I am still working on my web copy. Due to my current geographic location (no occult bookstores here), I haven't been able map and segment the market properly. So I decided to focus on online marketing on a shoestring budget for now until I get a better idea of the market and a better finance.