The information model is akin to treating your mind as a computer that you can install different software into, as opposed to the old evoking/invoking spirits and demons (unless that's the program you choose to install), in order to experience different virtual realities. John C. Lilly's "programming and meta-programming the human bio-computer". Watch movies like
The Matrix or
The Thirteenth Floor to understand the "reality as coded information" metaphor or take a look at
Principia Cybernetica for some excellent ideas regarding the applications of information/systems theory.