I'm lead to believe it's largely a hoax as well, but as soon as I can reliably levitate something, turn invisible, etc., I'll at least give it a shot. It would be worth it to open the minds of millions.
However, I read this at psipog a while back, went and dug it up again -
http://www.psipog.net/art-beware-pseudo-skepticism.html - so there are some questions and suspicious activities hanging around in the air about that lot. Not sure what to think.
Demonstrating a reliable paranormal ability, though, has a value far exceeding a pithy million bucks. If you had media presence already, you wouldn't need the million dollars.
peace