Ego, What is Ego? Options

As a person, I have a big ego. I want to win at all costs. I want this and that. I simply want to have it my way. I want the cake and the icing too. I am spoiled and always want to take more than I give back. Is this an example of an Ego?

My ego boost me to gain riches, health, love and many other conquests.
My ego also make new enemies, destroy and corrupt various aspects of me and my environment consciously and subconsciously.

What is EGO? What does this word means?
How do you define it? How do you keep it your slave instead of it enslaving you?
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Do what thou wilt can also be abused. Literally it could mean Do whatever you want! Ego is definately complicated thing aye! Especially when we analyze it too much lol!

To try to put it simply: controlling ego = do what we want while strive to achieve a win/win solution?

Do what thou wilt, is only half of it, shall be the whole of the law, love is the law, love under will is the other half. What Crowley meant by this was to connect with your HGA and only do your TRUE WILL. Beleive me, doing your true will is a far cry from doing everything you want <darn lol>.
Crowley even went so far as to state that any works of magick that are not in line with your true will is a working of black magick!! Pretty intense theory there. I can sort of see his point though, when one works magic before discovering their true will they are just going back and forth since they don't really know what they want. Also, all the inner crap that has yet to be worked out could taint the workings. However if one goes by what Crowley says on the topic, every magician would be doing nothing but middle pillers for their first few years of magic until they hit 25 and could go do the Abramelin operation, meet their HGA and discover their true will LOL.
I have found that it is not wise to try to destroy or get rid of the ego, it is much needed for survival in the day to day world. It might be a good idea if one is to take up the life of a monk and does not need a mundane job etc. For me it has worked best to train my ego. You know rewards when something difficult gets done, and lack of rewards (I'll pass on the whole razorblade punishment bit thanks) when something does not get done. I have found ego only to be a problem when it takes over and one is obsessed by ego desires, instead of using it as a valueable tool. The ego is a strong driving force, and can be used to get an amazing amount done!
I have also found that keeping track of what we do, a watch on our actions and life is a great help, as is daily magical and spiritual practice to keep one in perspective.
Speaking of ego, I have to say, the final week of the Abramelin operation was the scariest week of my life! And beleive me, I have experiences some intense stuff before that!
Athena