Backing up Publishers Weekly data of the popularity of books (in spite of doom-sayers), Persona Corp did a landmark study. Since we're "internet" and "book" oriented here (at least I think we are) I thought this cool info for the Coffee Shop. Based on this data, Sacred Magick could make a bundle selling advertising, stealing it away from the increasingly less popular TV! Anyway, it's good news for my books (which I have noticed are selling well -- thanks friends!)

Of course, nothing beats the Internet, a fact we've argued for years.

As always, Persona leads in new innovations in these areas, and Internet marketing via our proprietary Blogertize methods have built entire companies on low-cost internet marketing. So, here are some high level findings from a National Persona Syndicated Study covering all states.

Model — Online by invitation, randomized email invitation, sample size 10,800

Accuracy — plus or minus 0.2%, 9 times out of 10
Some High Level Findings

* BOOKS — 30.6% "Can't live without books" — 23.4% "LOVE books" — 20.9% "Read regularly" totalling 74.9%
* TV — Only 18.4% "Can't live without TV" — 29% "LOVE TV" — 30.5% "Watch regularly totalling 77.9% but somewhat "less enthusiastic" than the book lovers
* INTERNET — 36.4% "Can't live without internet" — 23.7% "LOVE Internet surfing" — 22.5% "regularly Internet surf" totalling 82.6%

Good news for Publishers, and for Internet advertisers. It would seem that the Internet is the best way to get the word out on books (perhaps TV programers should advertise on the Internet as well!)

Looking only at the "Can't live without it" ratings:

* 36.4% for Internet
* 30.6% for Books
* 18.4% for TV

Reality Television is not as popular as pundits would have us believe, with only 13.8% responding "Can't live without it."
Popular Online Destinations

* Amazon.com — 16.3% go often, 13.4% regularly, 44.4% sometimes — again supporting the popularity of books
* Ebay scores similarly with 18.9% often, 13.5% regularly and 44.8% sometimes
* Facebook scored lower than expected at 4.5% often, 2.7% regularly and 14.3% sometimes
* Myspace scored better at 12.3% often, 7.5% regularly, 28.1% sometimes
* YouTube held on at 8.9% often, 10.8% regularly, 41.4% sometimes
* Google scored highest, of course, at 39.6% often, 17.8% regularly and 34.5% sometimes

Watch for more on this landmark study in future posts or at Persona Corp's Persona Think Tank Page.