It's another form of hypnosis. Digipill will work for some but not others, because it is static, rather than dynamic and adapting. There's nothing dangerous in it; there are a lot of myths about mind control around hypnotic modalities, but they are mostly hype from literature and movies. Trance, the ability to set aside the critical filter, is a necessary skill in any kind of magic, and it is a skill you learn over time by experience. So in that regard, things like the relaxation "t-pill" track might be useful to beginners.
They may have found a modality that is effective for many, rather than few, but the acoustics aren't really new, this is just a new-ish delivery method.
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The world is complicated - that which makes it up is elegantly simplistic, but infinitely versatile.
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