anything besides 'web magic' would probably not be understood by your unawakened clientèle - course you could go with 'harry potter for the website' of something that they would instantly get - let's face it, the basic business client has no knowledge of magic or magical terms - web-sperger, web-thame, hermeti-web, web-olatry, web-oratry, web-prana, etc
best non-magical names seen ever: web-oholic!, webbed-feet, webbed-fingers, web-head, web-mage, web-maji, and the greatest name of all - web-lord
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